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NPD Launches Beauty Retail Service in Germany

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By: TOM BRANNA

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GERMANY: The NPD Group will launch its Beauty Retail Tracking Service, a new point-of-sale (POS) service tracking sales of prestige beauty products, including fragrance, makeup and skin care, in Germany. This service, set to launch in 2019, will collect point-of-sale data covering both e-commerce and brick-and-mortar sales, offering subscribing clients a clear and complete picture of the industry, and an ability to keep up to date on market trends. They will also be able to access in-depth vi...

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